Labelling Matters is the campaign for clear and honest, method of production labelling of meat and dairy products across the European Union.
The majority of European consumers want to be able to buy food products that are better for farm animal welfare. The EU Animal Welfare Strategy 2012-15 aims to place consumers in the driving seat. Clear, objective food labelling is a key mechanism for market-based reform. Method of production labelling already exists on shell eggs. It has helped consumers drive improvements for millions of egg laying hens because it enabled them to answer the simple question, 'How was this animal kept?'
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