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Our campaign

39Days4Rosa

For 39 days & nights, from 1st August 2014, Rosa the broiler chicken will visit 21 EU nations, calling for clear, honest labelling of all chicken meat. Rosa is calling for clear, mandatory labelling of poultrymeat. She wants consumers to be able to answer the simple question, 'How was this chicken kept?

 

For more information - Click here

 

Follow us on social media - Twitter: @39Days4Rosa - Facebook: 39Days4Rosa - YouTube Channel: 39Days4Rosa

Evidence shows EU consumers want to know how their food is produced

Independent research, published in 2013, shows that eight out of ten consumers in the European Union want to know which farm system has been used to produce their meat and dairy products.

 

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Labelling Matters

Labelling Matters is the campaign for clear and honest, method of production labelling of meat and dairy products across the European Union.

 

The majority of European consumers want to be able to buy food products that are better for farm animal welfare. The EU Animal Welfare Strategy 2012-15 aims to place consumers in the driving seat.  Clear, objective food labelling is a key mechanism for market-based reform.  Method of production labelling already exists on shell eggs.  It has helped consumers drive improvements for millions of egg laying hens because it enabled them to answer the simple question, 'How was this animal kept?'

 

To read more - click here